by Chris Jordan

Running the Numbers looks at contemporary American culture through the austere lens of statistics. Each image portrays a specific quantity of something: fifteen million sheets of office paper (five minutes of paper use); 106,000 aluminum cans (thirty seconds of can consumption) and so on. My hope is that images representing these quantities might have a different effect than the raw numbers alone, such as we find daily in articles and books. Statistics can feel abstract and anesthetizing, making it difficult to connect with and make meaning of 3.6 million SUV sales in one year, for example, or 2.3 million Americans in prison, or 32,000 breast augmentation surgeries in the U.S. every month.

This project visually examines these vast and bizarre measures of our society, in large, intricately detailed prints assembled from thousands of smaller photographs. Employing themes such as the near versus the far, and the one versus the many, I hope to raise some questions about the roles and responsibilities we each play as individuals in a collective that is increasingly enormous, incomprehensible, and overwhelming.

– Seattle, 2008

Running the Numbers II
Portraits of global mass culture

This new series looks at mass phenomena that occur on a global scale. Similarly to the first Running the Numbers series, each image portrays a specific quantity of something: the number of tuna fished from the world’s oceans every fifteen minutes, for example. But this time the statistics are global in scale, rather than specifically American.

Finding meaning in global mass phenomena can be difficult because the phenomena themselves are invisible, spread across the earth in millions of separate places. There is no Mount Everest of waste that we can make a pilgrimage to and behold the sobering aggregate of our discarded stuff, seeing and feeling it viscerally with our senses.

Instead, we are stuck with trying to comprehend the gravity of these phenomena through the anaesthetizing and emotionally barren language of statistics. Sociologists tell us that the human mind cannot meaningfully grasp numbers higher than a few thousand; yet every day we read of mass phenomena characterized by numbers in the millions, billions, even trillions.

Compounding this challenge is our sense of insignificance as individuals in a world of 6.7 billion people. And if we fully open ourselves to the horrors of our times, we also risk becoming overwhelmed, panicked, or emotionally paralyzed.

I believe it is worth connecting with these issues and allowing them to matter to us personally, despite the complex mixtures of anger, fear, grief and rage that this process can entail. Perhaps these uncomfortable feelings can become part of what connects us, serving as fuel for courageous individual and collective action as citizens of a new kind of global community. This hope continues to motivate my work.

The first few pieces below depict statistics about threats to the world’s marine ecosystems. New images on other issues will be coming soon, so please stay tuned, and thank you for visiting.

– Chris Jordan, Seattle, Feb. 2009

	Light Bulbs, 2008, by Chris Jordan 72”x96” (with detail, left) depicts 320,000 light bulbs, equal to the number of kilowatt hours of electricity wasted in the United States every minute from inefficient residential electricity usage (inefficient wiring, computers in sleep mode, etc.).

	Barbie Dolls, 2008 60”x80” (detail at left), depicts 32,000 Barbies, equal to the number of elective breast augmentation surgeries performed monthly in the US in 2006.

	Gyre, 2009 8x11 ft, in three vertical panels (detail at left), depicts 2.4 million pieces of plastic, equal to the estimated number of pounds of plastic pollution that enter the world’s oceans every hour. All of the plastic in this image was collected from the Pacific Ocean.

Chris Jordan Photographic Arts, 6711 10th Ave NW, Seattle, WA 98117, 206-706-1550, studio@chrisjordan.com, www.chrisjordan.com.

Chris Jordan is represented in Canada by Winsor Gallery in Vancouver, 3025 Granville St., www.winsorgallery.com, info@winsorgallery.com, 604-681-4870.